Your Digital Storefront, Bookings, and Payments Made Easy
Unico helps sole proprietors and small businesses launch a professional web storefront with built-in bookings, orders, and payments - all from one simple platform.
The Problem
The Problem
The Problem
Most Small Businesses Are Stuck Between Chaos and Complexity When Going Digital.
Most Small Businesses Are Stuck Between Chaos and Complexity When Going Digital.
There are 28 million sole proprietors in the U.S.
Most run their businesses through Instagram DMs, texts, and pen and paper.
There are 28 million sole proprietors in the U.S.
Most run their businesses through Instagram DMs, texts, and pen and paper.
The result?
Lost customers. Missed orders. Hours wasted on manual work that doesn’t scale.
The result?
Lost customers. Missed orders. Hours wasted on manual work that doesn’t scale.
The Solution
The Solution
The Solution
Meet PopApp: Your Storefront, Dashboard, and Payment System - All in One
Launch a beautiful, customizable web presence to low effort. Manage everything from a single dashboard.
Fast Launch
Go from idea to live storefront in under a day. Choose a template or start from scratch with drag-and-drop simplicity.
Go from idea to live storefront in under a day. Choose a template or start from scratch with drag-and-drop simplicity.
High Customization
Design your brand, your way. Full control over layout, colors, content, and components - not just theme switching.
Unified Operations
Manage bookings, orders, customer inquiries, promotions, and storefront updates from one dashboard. No more juggling tools.
Payment-Ready
Accept online card payments through Finix, or start with Zelle and Venmo to reduce friction. You choose what works.
Professional Brand Presence
Give customers a polished, trustworthy experience that reflects the quality of your work, without hiring a designer.
Built for the Long Tail, Designed to Scale
Unico isn't just another website builder. We're building the operating system for America's 28 million sole proprietors a massive, underserved market that's been ignored by traditional platforms.
The Market Opportunity
28 million U.S. sole proprietors need affordable tools, not scaled-down enterprise software.
Modular Future
One platform expands into events, restaurants, forums, and fitness -your complete business toolkit.
Product Differentiation
PopApp delivers professional quality with deep customization at prices sole proprietors can afford.
Lightweight to Launch
Fast setup from five days to one day, moving toward instant self-serve onboarding.
Fast setup from five days to one day,
moving toward instant self-serve
onboarding.
Payment Flexibility
Start with Zelle or Venmo, upgrade to card payments - reducing friction, maximizing merchant adoption.
Distribution-Ready Architecture
PopApps embed anywhere links, partner apps, unlocking ecosystem growth and shared traffic.
Built for Service Providers and Pickup-Friendly Merchants
If you're scheduling appointments or taking orders, PopApp is built for you.
Service Businesses
Hair salons, barbers, fitness trainers, consultants, photographers
Pickup & Delivery Merchants
Private kitchens, bakers, local goods makers, meal prep services
Only Businesses & Portfolios
Designers, photographers, artists, studios, agencies, freelancers, small teams.
What Merchants Are Saying
We’re trusted by +1500 companies in +30 countries. Explain what results you’ve gained for your customers.
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Hao Cheng
Central Strength Gym
"I replaced a messy link-in-bio setup with one clean site. Packages, updates, and inquiries— everything in one place. Unico made it easy to launch fast and keep my PT business professional."
Baking on the Coast Team
"Unico has brought convenience to both merchants and customers. Simple page design, Easy to use, and Great customer service."
Henry
The bodybuilder
“Unico has made it incredibly easy for me to manage and present my coaching business online. The website is clean, intuitive, and professional, and it allows me to update content in real time without any hassle. Their team truly understands both functionality and aesthetics, making the entire process smooth and efficient. I highly recommend Unico to anyone looking to build a strong and scalable online presence.”
Jack
The bodybuilder
"Unico is such a blast. Customization makes my page look sharp and helps me communicate clearly. It really brings my brand to life."
Ryan
Credentialed Sports
“I manage multiple tennis coaches, and it used to be a headache. Unico helps me centralize everything and gives us a professional online presence.”
Why We Built Unico
Growing up, I was raised by uncles and aunties in our community who often owned small businesses, and I saw how hard it was for them to keep up as technology moved forward and how easy it was to get left behind. When working in small business banking, I saw an even tougher side of the same story: as costs rose in recent years, many small business owners, especially sole proprietors, faced higher credit default rates and shrinking cash flow. With less money coming in, it became even harder to invest in digital tools, especially when most options in the market are expensive and complex. I started Unico to change that and bring simple, affordable tools to anyone with a dream to start a business.
Will Li
Founder, UNICO Platforms. Inc
Here’s the answers for your questions
How long does it take to launch a PopApp?
Most merchants launch within a day. We provide templates to speed up setup, and our drag-and-drop builder makes customization simple. Our goal is same-day launch for most businesses.
Do I need technical skills to use PopApp?
Not at all. PopApp is designed for non-technical business owners. If you can use Instagram or manage a Google Doc, you can build and manage your PopApp.
What payment methods can I accept?
You can accept online card payments through our Finix integration, or start with Zelle and Venmo to reduce early friction. You choose what works best for your business.
Can I customize the look of my storefront?
Yes, fully. Unlike template-only builders, PopApp lets you drag and drop layout, colors, fonts, images, and components. You're not locked into rigid themes.
How much does PopApp cost?
We offer three tiers: - Demo ($3.99/mo), - Function-Focused ($49.99/mo), and - Plus ($89.99/mo with full customization). You can see detailed pricing on our Product page.
What types of businesses is PopApp best for?
PopApp is built for service-based businesses (salons, trainers, consultants) and pickup-friendly merchants (bakers, meal prep, local goods). If you're scheduling appointments or taking orders, PopApp is designed for you.
What makes Unico different from Shopify or Square?
Shopify is best when you’re building a full ecommerce store. Square shines for in-person payments. Unico is built for service providers and local merchants who want a modern storefront plus booking or ordering and payments in one simple setup, with a dashboard that’s easy to run day to day.
How long does it take to launch a PopApp?
Most merchants launch within a day. We provide templates to speed up setup, and our drag-and-drop builder makes customization simple. Our goal is same-day launch for most businesses.
Do I need technical skills to use PopApp?
Not at all. PopApp is designed for non-technical business owners. If you can use Instagram or manage a Google Doc, you can build and manage your PopApp.
What payment methods can I accept?
You can accept online card payments through our Finix integration, or start with Zelle and Venmo to reduce early friction. You choose what works best for your business.
Can I customize the look of my storefront?
Yes, fully. Unlike template-only builders, PopApp lets you drag and drop layout, colors, fonts, images, and components. You're not locked into rigid themes.
How much does PopApp cost?
We offer three tiers: - Demo ($3.99/mo), - Function-Focused ($49.99/mo), and - Plus ($89.99/mo with full customization). You can see detailed pricing on our Product page.
What types of businesses is PopApp best for?
PopApp is built for service-based businesses (salons, trainers, consultants) and pickup-friendly merchants (bakers, meal prep, local goods). If you're scheduling appointments or taking orders, PopApp is designed for you.
What makes Unico different from Shopify or Square?
Shopify is best when you’re building a full ecommerce store. Square shines for in-person payments. Unico is built for service providers and local merchants who want a modern storefront plus booking or ordering and payments in one simple setup, with a dashboard that’s easy to run day to day.
How long does it take to launch a PopApp?
Most merchants launch within a day. We provide templates to speed up setup, and our drag-and-drop builder makes customization simple. Our goal is same-day launch for most businesses.
Do I need technical skills to use PopApp?
Not at all. PopApp is designed for non-technical business owners. If you can use Instagram or manage a Google Doc, you can build and manage your PopApp.
What payment methods can I accept?
You can accept online card payments through our Finix integration, or start with Zelle and Venmo to reduce early friction. You choose what works best for your business.
Can I customize the look of my storefront?
Yes, fully. Unlike template-only builders, PopApp lets you drag and drop layout, colors, fonts, images, and components. You're not locked into rigid themes.
How much does PopApp cost?
We offer three tiers: - Demo ($3.99/mo), - Function-Focused ($49.99/mo), and - Plus ($89.99/mo with full customization). You can see detailed pricing on our Product page.
What types of businesses is PopApp best for?
PopApp is built for service-based businesses (salons, trainers, consultants) and pickup-friendly merchants (bakers, meal prep, local goods). If you're scheduling appointments or taking orders, PopApp is designed for you.
What makes Unico different from Shopify or Square?
Shopify is best when you’re building a full ecommerce store. Square shines for in-person payments. Unico is built for service providers and local merchants who want a modern storefront plus booking or ordering and payments in one simple setup, with a dashboard that’s easy to run day to day.
How long does it take to launch a PopApp?
Most merchants launch within a day. We provide templates to speed up setup, and our drag-and-drop builder makes customization simple. Our goal is same-day launch for most businesses.
Do I need technical skills to use PopApp?
Not at all. PopApp is designed for non-technical business owners. If you can use Instagram or manage a Google Doc, you can build and manage your PopApp.
What payment methods can I accept?
You can accept online card payments through our Finix integration, or start with Zelle and Venmo to reduce early friction. You choose what works best for your business.
Can I customize the look of my storefront?
Yes, fully. Unlike template-only builders, PopApp lets you drag and drop layout, colors, fonts, images, and components. You're not locked into rigid themes.
How much does PopApp cost?
We offer three tiers: - Demo ($3.99/mo), - Function-Focused ($49.99/mo), and - Plus ($89.99/mo with full customization). You can see detailed pricing on our Product page.
What types of businesses is PopApp best for?
PopApp is built for service-based businesses (salons, trainers, consultants) and pickup-friendly merchants (bakers, meal prep, local goods). If you're scheduling appointments or taking orders, PopApp is designed for you.
What makes Unico different from Shopify or Square?
Shopify is best when you’re building a full ecommerce store. Square shines for in-person payments. Unico is built for service providers and local merchants who want a modern storefront plus booking or ordering and payments in one simple setup, with a dashboard that’s easy to run day to day.
See PopApp in Action
Schedule a 15-minute demo to see how PopApp can transform your business operations.
No pressure, no commitment. Just a quick walkthrough of how PopApp works and whether it's the right fit for your business.